Your brand’s partner
for China
Strategy, e-commerce, marketing, and operations under one roof — helping foreign brands launch, operate, and scale across China’s biggest platforms.
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One partner for
all of China
European-owned agency with a fully local Chinese team. Western communication standards, on-the-ground Chinese execution.
On the ground since 2013
Founded in Shanghai over a decade ago. We have operated through every major shift in China’s e-commerce landscape — platform changes, regulatory updates, consumer trends.
Official Tmall Partner
Authorized by Alibaba to set up and operate Tmall and Tmall Global stores. Direct platform support and tools unavailable to non-partners.
European-owned, Shanghai-run
A European point of contact who understands your business culture, combined with a Chinese team that runs daily operations. Communication in your language, execution in theirs.
Categories we operate in
Active experience across verticals with distinct regulatory, logistics, and consumer behavior requirements in China.
Cosmetics & Skincare
NMPA registration, Tmall flagships, KOL seeding
Fragrance
Cross-border, niche positioning, content
Health Supplements
CBEC, health claims compliance
Pet Care
Tmall & JD, livestream commerce
Mother & Baby
Trust-driven category, KOC seeding, community builds
Outdoor & Sports
Niche D2C, WeChat CRM, trade shows, distributor mgmt
Consumer Goods
Multi-platform launch, offline + online, B2B distribution
How we help your brand in China
From registration to first sale
We handle the legal and regulatory groundwork for entering China — trademark registration, company setup (WFOE or cross-border), product certification, and import planning — so you keep full control over your brand and supply chain.
Every brand we work with starts with a realistic assessment of product-market fit, entry model, timeline, and budget.
Your stores, managed by our Shanghai team
As an official Tmall Partner, we build and manage your stores on Tmall, JD, Douyin, and Little Red Book (Xiaohongshu). Store design, product listings, daily operations, customer service, ad campaigns, and fulfillment — all run by our Shanghai team.
We operate stores for brands across health supplements, cosmetics, fragrance, consumer goods, pet care, outdoor sports, and more.
Your operational base in China
Warehousing, import logistics, product certification, trade show representation, printing, and bookkeeping. We act as your operational base in China so you don’t need a local entity to get things done.
For brands with a WFOE, we manage the full operational stack — accounting, tax filings, bank operations, staff, and daily coordination with headquarters.
From first call to live operations
A clear, structured path from initial assessment to full-scale China operations.
Discovery Call
We assess your product, category, competitive landscape, and readiness for the China market.
Market Assessment
Entry model recommendation, platform selection, budget projection, and realistic timeline.
Setup & Launch
Trademark filing, entity registration, store build, content creation, and go-live.
Ongoing Operations
Daily store management, social media, influencer campaigns, logistics, and reporting.
Categories we operate in
Active experience across verticals with distinct regulatory, logistics, and consumer behavior requirements in China.
Cosmetics & Skincare
NMPA registration, Tmall flagships, KOL seeding
Fragrance
Cross-border, niche positioning, content
Health Supplements
CBEC, health claims compliance
Pet Care
Tmall & JD, livestream commerce
Mother & Baby
Trust-driven category, KOC seeding, community builds
Outdoor & Sports
Niche D2C, WeChat CRM, trade shows, distributor mgmt
Consumer Goods
Multi-platform launch, offline + online, B2B distribution
“Shanghai Jungle gave us a complete operational base in China — from entity setup to live Tmall sales in under six months. One team, no middlemen, full transparency.”
Measurable outcomes,
not just activity reports
Real results from brands we’ve helped enter and scale in the China market. Numbers speak louder than pitch decks.
How we compare to
other options
Most brands entering China choose between consulting firms, local distributors, marketing agencies, or building in-house. Here’s how each model stacks up.
| Capability | Shanghai Jungle | Consulting Firms | Distributors | Marketing Agencies | In-House Team |
|---|---|---|---|---|---|
| E-commerce store operations | ✓ | × | Sometimes | Limited | ✓ |
| Official Tmall Partner (TP) | ✓ | × | × | ✓ | × |
| Social media management | ✓ | × | Limited | ✓ | ✓ |
| Influencer marketing (KOL/KOC) | ✓ | × | Limited | ✓ | Limited |
| Import & logistics | ✓ | × | ✓ | × | ✓ |
| Warehouse operations | ✓ | × | ✓ | × | ✓ |
| Accounting & compliance | ✓ | Advisory only | Internal only | × | ✓ |
| Trademark & IP protection | ✓ | Advisory only | × | × | Via lawyers |
| Customer service (Mandarin) | ✓ | × | Sometimes | × | ✓ |
| Content creation (Chinese) | ✓ | × | Limited | ✓ | Limited |
| Brand retains full control | ✓ | ✓ | × | ✓ | ✓ |
| Cost to get started | Medium | Very high | Low | Medium | Very high |
Shanghai Jungle vs.
typical China agencies
Most agencies specialize in one thing — marketing, consulting, or distribution. We built a full-scope model because brands entering China need all of it under one roof.
One team, end-to-end
E-commerce, social media, logistics, compliance, and reporting — all managed by one team in Shanghai. One point of contact for your entire China operation.
Siloed services
Separate vendors for marketing, logistics, legal, and e-commerce. Multiple contracts, multiple invoices, multiple points of failure.
Senior-led accounts
The person you speak to during the pitch is the person running your account. No handoff to junior staff after signing.
Bait-and-switch staffing
Senior team presents, junior team executes. Account managers rotate. Institutional knowledge is lost with every change.
Official Tmall Partner
Authorized by Alibaba with direct platform support and operational tools non-partners cannot access.
No platform credentials
Most agencies are not certified by any platform. They work around the system instead of within it, leading to slower processes and less support.
You own everything
Your brand owns every store account, every trademark, every piece of data. We operate on your behalf — we never hold your assets hostage.
Locked-in ownership
Distributors and some agencies register stores and trademarks in their own name. Switching partners means starting over from scratch.
European ownership, local execution
European management team who understand your needs, backed by a Chinese team that executes natively on the ground.
Cultural disconnect
Either fully Western (no local execution capability) or fully Chinese (communication barriers and mismatched business expectations).
Transparent, metric-driven reporting
Monthly reports with real numbers — GMV, traffic, conversion, ad spend, ROI. Full backend access. No vanity metrics.
Opaque performance data
Vague reporting, no access to backend dashboards, and metrics designed to obscure rather than clarify actual performance.
Built different from most agencies
No middlemen, no scattered vendors — one accountable partner managing everything from your Tmall store to your trade show booth.
Full-scope operations
E-commerce, social media, influencer marketing, logistics, trademarks, and content — all in one team. No juggling five vendors across time zones.
Senior-led accounts
The people you meet during the pitch are the people who work on your account. No bait-and-switch to junior staff.
Category experience
Active experience across health supplements, cosmetics, fragrance, pet care, mother and baby, outdoor sports, consumer goods, and more.
Real platform access
Official Tmall Partner with direct platform support and operational tools unavailable to non-partners.
Transparent reporting
Regular reporting with real metrics — not vanity numbers. You see exactly what’s working and what needs adjustment.
Flexible engagement
From full-scope market entry to single-service support. Scale up or adjust as your China business evolves.
Built different from
most agencies
Full-scope operations
E-commerce, social media, influencer marketing, logistics, trademarks, and content — all in one team. No juggling five vendors across time zones.
Senior-led accounts
The people you meet during the pitch are the people who work on your account. No bait-and-switch to junior staff after signing.
Official Tmall Partner
Authorized by Alibaba with direct platform support and operational tools unavailable to non-partners.
Category experience
Active experience across health supplements, cosmetics, fragrance, pet care, mother and baby, outdoor sports, consumer goods, and more.
Transparent reporting
Regular reporting with real metrics — not vanity numbers. You see exactly what works and what needs adjustment.
Flexible engagement
From full-scope market entry to single-service support. Scale up or adjust as your China business evolves.
See how we’ve helped brands enter China
From full WFOE setup to cross-border e-commerce, each project is different.
BMW Group
Consulting, social media marketing, and PR across multiple Chinese media platforms including China Daily for BMW Group’s China market initiatives.
Read case study
Arabian Oud
Tmall Global flagship, Little Red Book (Xiaohongshu), influencer program, and bonded warehouse logistics for a Middle Eastern fragrance brand.
Read case study
LVMH
PR platform development and video production for LVMH brands in the China market.
Read case studyCommon questions about entering China
Quick answers to the questions we hear most from brands considering the China market.
Not necessarily. Cross-border e-commerce (CBEC) lets you sell into China via platforms like Tmall Global and JD Worldwide without a WFOE. Products ship from bonded warehouses. It’s a lower-risk first step — you can set up a local entity later as sales grow.
For cross-border (Tmall Global), a typical timeline is 2–4 months from contract to live store — including trademark registration, store application, product listings, and design. A domestic Tmall store with a WFOE takes longer due to entity setup, usually 4–6 months total.
Costs vary significantly by entry model and category. A cross-border Tmall Global store has lower upfront costs (platform deposits, setup fees, monthly operations). A full WFOE with domestic Tmall adds entity registration, import licensing, and compliance. We provide a detailed budget projection during the market assessment.
Yes — and we often recommend this approach. Start with cross-border to validate product-market fit, build initial sales data, and learn the platform dynamics. Once volumes justify it, transition to a local entity for better margins, broader platform access, and offline distribution.
It depends on your category, price point, and target consumer. Tmall is the default for sales. Douyin and Little Red Book (Xiaohongshu) drive discovery and content commerce. JD is strong for electronics and FMCG. PDD for cheap products. We recommend a platform mix based on your specific situation — not a one-size-fits-all approach.
Insights & Guides
Read all →The Real Cost of Selling on Tmall
Full breakdown of Tmall fees, deposits, and ongoing costs for foreign brands entering China.
China Market Entry Checklist
Critical questions across key areas to gauge whether your business is ready for China.
Little Red Book: Guide to China’s Instagram
Product discovery, user-generated content, and shopping on Little Red Book (Xiaohongshu).
Douyin: TikTok China for Brands
Brand discovery, engagement, and e-commerce sales on Douyin’s 730M+ user base.
KOLs vs. KOCs in China
The nuanced Chinese influencer landscape and how to work with both categories effectively.
Selling Without a Local Entity
Cross-border e-commerce as a route to China for brands not ready for a full WFOE.
Ready to enter the
China market?
Tell us about your brand and your ambitions. We’ll assess your product-market fit and recommend a realistic path forward — no obligation.