Industry
Expertise
Hands-on experience across consumer categories and markets. Each industry has specific regulatory, competitive, and platform dynamics in China — we know them from the inside.
Health Supplements
Cross-border e-commerce, CBEC positive list navigation, Blue Hat exemptions, bonded warehouse logistics, and Xiaohongshu content strategy for foreign supplement brands.
Cosmetics & Beauty
NMPA registration, cross-border CBEC pathways, Little Red Book strategy, KOL campaigns, and the competitive dynamics of China’s beauty market.
Perfume & Fragrance
Niche fragrance positioning, content-driven discovery on Xiaohongshu, gifting culture, and the growing Chinese appetite for artisanal and independent perfume brands.
Consumer Goods, Home & Fashion
Lifestyle categories, home goods, and fashion brands entering China — platform selection, pricing strategy, and building brand recognition in a crowded market.
Pet Care
Premium pet food and products, CBEC positive list compliance, cross-border logistics, and the booming Chinese pet economy driven by younger consumers.
Mother & Baby
Trust-driven purchasing, safety certifications, cross-border advantages for foreign brands, and the premium positioning that Chinese parents expect.
Category-specific, not generic
Every industry page is written from real operational experience — managing stores, navigating regulations, and building brands in these exact categories across Chinese platforms. We don’t generalize.
Don’t see your
industry?
Tell us about your product category and situation. We’ve likely worked with something similar — and if not, we’ll tell you that too.
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