China Market
Guides
Practical, detailed guides written by our team in Shanghai — covering Tmall costs and store setup, supplement regulations, distributor pitfalls, and everything else foreign brands need to know before entering China.
China Market Entry Checklist
Everything on one page — the 10-step checklist, entry model comparison, platform breakdown, and links to every resource you need.
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China Market Entry FAQ
The most common questions foreign brands ask before entering China — covering timelines, costs, legal structures, and platform options.
Distributor vs. First-Party Presence
Why most distributors fail foreign brands in China, when a first-party presence makes more sense, and how to evaluate the trade-offs.
How Much Does Tmall Cost?
A full breakdown of Tmall deposits, annual fees, commission rates, service charges, and the hidden costs most guides don’t mention.
How to Set Up a Tmall Store
The full process from application to first sale — including documentation, approval timelines, store design, and common pitfalls.
Which Categories Sell Best on Tmall Global?
A strategic evaluation of all 10 major import categories — with competitive analysis, growth data, and recommendations for foreign brands.
How to Choose a Tmall Partner
What to look for, what to avoid, and the questions that actually matter when selecting a Tmall Partner (TP).
How to Sell Supplements on Tmall Global
A step-by-step cross-border guide for foreign supplement brands — from product eligibility to bonded warehouse logistics.
Health Supplement Regulations in China
CBEC vs. domestic registration, Blue Hat requirements, NMPA filing, and what’s actually required to sell supplements legally.
AI-Powered China Marketing
How AI tools are changing the way foreign brands approach China marketing — from content creation to campaign optimization.
Written from the inside, not the outside
Every guide on this page is written by our team in Shanghai — the same people who run stores, manage campaigns, and handle operations for foreign brands every day. This isn’t research. It’s what we do.
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