Become China's
Next Destination
Social media management, influencer campaigns, and in-venue digital solutions for destinations, museums, and tourism attractions targeting Chinese travelers. Managed from Shanghai.
Destination Marketing for the Chinese Travel Market
Chinese travelers don't use Google, Facebook, Instagram, or TripAdvisor. They plan trips on Little Red Book (Xiaohongshu), share experiences on Douyin, communicate through WeChat, and follow destinations on Weibo. If you're not on these platforms, you're invisible.
We manage Chinese social media accounts for European destinations, cities, museums, and tourism attractions. From daily content creation and account management to influencer trip campaigns and in-venue digital solutions — we handle the entire Chinese digital presence from our Shanghai office.
Our clients include the European Travel Commission, National Geographic, national tourism boards, city marketing organizations, and some of Europe's most important cultural institutions.
Official China Partner of the European Travel Commission
Shanghai Jungle is the official China partner of the European Travel Commission (ETC), the organization behind VisitEurope. For over four years, we have managed their Chinese social media presence — promoting destinations across Europe to Chinese travelers through Little Red Book (Xiaohongshu), Douyin, WeChat, and Weibo.
We create and publish content covering tourism destinations across the continent, from major capitals to hidden gems, driving awareness and travel intent among Chinese audiences for Europe as a whole.
The Platform Suite
Five social media platforms plus China's major travel and booking services form the core of any destination's Chinese digital presence. Each serves a different purpose in how Chinese travelers discover, plan, book, and share their trips.
The most important platform for tourism marketing in China right now. Little Red Book (Xiaohongshu) is where Chinese travelers research destinations, discover hidden gems, read travel diaries, and save itineraries. Its highly visual, photo-and-video format is ideal for showcasing destinations, exhibitions, restaurants, and experiences. Content here directly influences travel decisions.
Short-form video is how Chinese consumers experience a destination before visiting. Douyin's algorithm surfaces travel content to users based on interest rather than following, meaning a single viral video can reach millions of potential visitors. Especially powerful for visually striking destinations, cultural events, and seasonal campaigns.
The platform every Chinese person has on their phone. WeChat Official Accounts serve as your destination's Chinese-language hub — with articles, menu navigation, exhibition guides, maps, and audio tours. The real power is in-venue: when a Chinese visitor sees a QR code, they scan it with WeChat automatically. That moment of discovery is when your WeChat account becomes valuable.
China's microblogging platform with broad reach and trending topic visibility. Useful for event announcements, seasonal campaigns, and hashtag-driven awareness. While Little Red Book (Xiaohongshu) and Douyin are now more influential for travel planning, Weibo remains relevant for brand presence and large-scale campaigns — especially for city and national tourism boards.
WeChat's native short video and livestreaming feature, built directly into the app. WeChat Channels content appears in users' feeds, Moments, and search results — giving destinations organic reach inside the ecosystem where Chinese travelers already spend most of their time. Especially effective for behind-the-scenes destination content, event livestreams, and repurposing Douyin-style videos for the WeChat audience.
Unlike the social media platforms above, China's travel and booking platforms — Mafengwo, Qiongyou (XiongYu), and Ctrip (Trip.com) — are not channels you manage with daily content. They function more like TripAdvisor and Booking.com combined: users search for destinations, read reviews, compare prices, and book hotels, flights, and tours directly.
Your destination's presence on these platforms is built through listings, verified reviews, curated travel guides, and partnerships with the platforms themselves. We help set up and optimize your profiles, coordinate with platform representatives, and ensure your destination appears accurately and attractively when Chinese travelers are actively planning and booking their trips.
Influencer Trip Campaigns
One of the most effective ways to put a destination on the radar of Chinese travelers is to bring Chinese influencers there. We organize and manage influencer trips — typically a group of around five creators who visit your destination for several days to a week, generating professional content that reaches their combined audiences of hundreds of thousands to millions.
We handle the entire process: influencer identification and vetting, contract negotiation, itinerary planning, on-site coordination, content review, and performance reporting. Every influencer is carefully selected based on verified engagement data — not follower counts, which are notoriously inflated in China through purchased followers and fake impressions.
The content generated during these trips lives on permanently across Little Red Book (Xiaohongshu), Douyin, Weibo, and WeChat Channels — creating a lasting library of authentic destination content that continues to influence travel decisions long after the trip ends.
Influencer Selection
We identify travel and lifestyle creators with verified engagement, analyze their audience demographics, and ensure their content style matches your destination's positioning.
Itinerary and Briefing
We design the trip itinerary to maximize content opportunities — key attractions, dining, cultural experiences, and hidden gems that make for compelling social media content.
On-Site Content Production
Influencers spend 3–7 days in the destination, producing photos, short videos, travel diaries, and livestreams. We coordinate logistics and ensure content quality throughout.
Publication and Reporting
Content is published across platforms with optimized captions, hashtags, and location tags. We provide detailed performance reports with verified reach and engagement data.
Produced by Shanghai Jungle with Chinese KOLs on an influencer trip through Europe.
Past and Present Partners
Tourism boards, destinations, and cultural institutions that have entrusted us with their Chinese digital presence — some through years of ongoing collaboration, others on past campaigns and projects.
WeChat as Your Chinese Visitor Hub
In China, people don't use websites. Translating your website into Chinese sounds logical, but nobody will visit it. Chinese travelers live inside WeChat — it's on every phone, and it's the first app people open when they see a QR code.
The challenge with WeChat is discoverability. You can have an account, but no one knows it exists. The moment when visitors are most interested in your institution is when they're standing in it — buying a ticket, entering the gallery, looking at an exhibit. That's where the QR code comes in.
We design and build your WeChat presence so that when a Chinese visitor scans your QR code, they immediately have access to everything they need — in Chinese, inside the app they already use every day.
QR Code Integration
Physical QR codes placed at ticket counters, entrances, and exhibition rooms. Visitors scan with WeChat and instantly access your Chinese-language content.
Exhibition Articles and Guides
Beautifully designed WeChat articles about current exhibitions, collections, and visitor information — all in Chinese, updated regularly.
Audio Guides in Chinese
We produce and embed Chinese-language audio guides directly inside your WeChat account. Visitors can listen to professional narration as they walk through your exhibition.
Menu Structure and Navigation
Custom menu navigation with opening hours, ticket info, directions, current exhibitions, and highlights — organized so visitors find what they need in two taps.
Destination Videos for the Chinese Audience
Video is the dominant content format on Chinese social media. Douyin, WeChat Channels, and Little Red Book (Xiaohongshu) all prioritize short and mid-length video — and the quality of your content directly affects how platforms distribute it. A well-produced destination video can reach millions of viewers organically.
Through our in-house video production capability, we create cinematic travel and branding videos tailored to Chinese platforms. From atmospheric destination films to short-form social content, we handle concept development, filming, editing, and platform-optimized delivery.
Whether you need a hero film for your WeChat account, a series of Douyin clips from an influencer trip, or a polished branding video for trade events — we produce content that meets Chinese platform standards and resonates with Chinese audiences.
A destination travel film.
Marketing for Shopping Malls
Chinese tourists are among the highest-spending shoppers in Europe. But they research destinations, malls, and tax-free shopping options exclusively on Chinese platforms. If your mall isn't visible there, you're missing out on one of the most valuable customer segments in international retail.
Travel Platform Profiles
Chinese travelers search for shopping destinations on local travel apps before they arrive. We create and optimize your mall's profile with descriptions, photos, and regular reviews to boost your ranking and appeal.
Social Media Presence
Official accounts on Little Red Book (Xiaohongshu), Weibo, and Douyin with localized content published regularly. We run targeted campaigns and ensure your mall reaches Chinese shoppers planning trips to your city.
WeChat Official Account
A structured WeChat presence with menu navigation, store directories, tax refund guides, and regular content updates — giving Chinese visitors everything they need inside the app they already use.
WeChat Mini App
For malls with high Chinese visitor volume, a dedicated mini app with store information, event listings, membership programs, and loyalty point exchange — all inside WeChat, no extra download required.
How to attract Chinese shoppers to your mall — a four-part solution by Shanghai Jungle.
Why Work With Shanghai Jungle
Tourism marketing in China requires a partner who understands the platforms, speaks the language, and can deliver on the ground in Shanghai.
Native Chinese Team
Content is written by native Chinese speakers who understand current social media trends, slang, and what resonates with Chinese travelers. Not translated — created natively.
Based in Shanghai Since 2013
Not a remote agency managing things from Europe. Our team works from Shanghai, in direct contact with platforms, influencers, and media. When something needs to happen with Tencent or ByteDance, we handle it in Chinese, on the ground.
Proven Museum Track Record
Over 10 museums and cultural institutions across Austria, Germany, and Denmark. We understand the specific needs of cultural institutions — seasonal exhibition cycles, visitor engagement, and how to make Chinese-language content that respects the art while being accessible.
Verified Influencer Data
We spend significant time analyzing influencer data before recommending anyone. Fake followers and inflated impressions are widespread in China — we vet every creator to make sure your budget goes to people who deliver real engagement.
Full Platform Coverage
We manage all four major platforms — Little Red Book (Xiaohongshu), Douyin, WeChat, and Weibo — with coordinated content strategies. One partner, full coverage, consistent messaging across every channel Chinese travelers use.
Western Communication Standards
Clear briefs, approval workflows, regular reporting in English, and deadlines that are met. We bridge the gap between how European organizations work and what's needed to succeed on Chinese platforms.
Chinese Digital Platforms
Platform-by-platform guides for foreign brands — covering e-commerce marketplaces, social networks, and content platforms in China.
What Is Tmall?
China's premium B2C marketplace — how it works, who shops there, the difference between Tmall and Tmall Global, and what foreign brands need to get started.
What Is JD.com?
China's logistics-first marketplace — how JD compares to Tmall, its self-operated model, JD Worldwide for cross-border sellers, and when brands choose JD.
Little Red Book Marketing
How to use Little Red Book (Xiaohongshu) for brand building in China — content strategy, KOL partnerships, organic growth, and what works for foreign brands.
WeChat for Foreign Brands
Official Accounts, Mini Programs, WeChat Pay, and CRM — how foreign brands use China's super-app for marketing, sales, and customer engagement.
Douyin Marketing
China's version of TikTok — short video strategy, Douyin e-commerce, livestream selling, and paid advertising options for foreign brands.
Weibo Marketing
China's public social media platform — how Weibo fits into a brand's China strategy, content formats, advertising options, and when it makes sense.
Shanghai
Copenhagen
Stuttgart
Your China marketing partner — from Shanghai, for Europe.
From Little Red Book (Xiaohongshu) account setup to influencer trip campaigns, in-venue WeChat solutions and daily content management — we handle your entire Chinese digital presence. International leadership, local execution, one partner.