Chinese Digital
Platforms
Platform-by-platform guides for foreign brands — covering China’s biggest e-commerce marketplaces, social networks, and content platforms. Written by our team in Shanghai.
What Is Tmall?
China’s premium B2C marketplace explained — how it works, who shops there, the difference between Tmall and Tmall Global, and what it takes for foreign brands to get started.
What Is JD.com?
China’s logistics-first marketplace — how JD compares to Tmall, its self-operated model, JD Worldwide for cross-border sellers, and why some brands choose JD over Tmall.
Little Red Book Marketing
How to use Little Red Book (Xiaohongshu) for brand building in China — content strategy, KOL partnerships, organic growth, and what actually works for foreign brands on RED.
WeChat for Foreign Brands
WeChat Official Accounts, Mini Programs, WeChat Pay, and CRM — how foreign brands can use China’s super-app for marketing, sales, and customer engagement.
Douyin Marketing
China’s version of TikTok — how Douyin works for foreign brands, short video strategy, Douyin e-commerce, livestream selling, and paid advertising options.
Weibo Marketing
China’s public social media platform — how Weibo fits into a brand’s China strategy, content formats, advertising options, and when it makes sense for foreign brands.
We operate on these platforms every day
Every guide is written by our team in Shanghai — the same people who manage Tmall stores, run Douyin campaigns, and build WeChat ecosystems for foreign brands. This isn’t research. It’s what we do.
Not sure which platform
is right for you?
Tell us about your product, your audience, and your goals. We’ll recommend the right platform mix — no pitch deck, no obligation.
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