Why Do the Chinese Travel Abroad for Shopping?
The Chinese are known for traveling overseas and spending lavishly on shopping. But why do they do this when they already have access to all the brands and numerous shopping malls in China?
Customized Cosmetics and Supplements in China
Globally, there is growing interest in customized products, especially food supplements and cosmetics. Given China's enormous market, is there potential to offer these products there?
Introduction to Tmall
Tmall is the leading e-commerce platform in China. In this video, we explain how it works, what it looks like, and the differences between Tmall, Taobao, Alibaba, and AliExpress, and more.
Introduction to Douyin
Given that Western social media platforms are inaccessible in China, Chinese consumers rely exclusively on local platforms like Douyin or Little Red Book. So, how can you effectively use Douyin to reach your Chinese customers?
Chinese Counterfeits?
Through our work with various brands, both online and offline, we frequently interact with partners and customers across China. During these interactions, we gain insights into their business models. Here are a few interesting stories.
Camping is Booming in China
The camping and outdoor activities industry in China is booming, presenting a good opportunity for foreign brands selling outdoor, camping, and sports gear to reach Chinese customers. What are the drivers behind this growth, and how can you capitalize on it?
Lie to Me: Our Stand Against Fake and Useless Data
Are your marketing efforts actually delivering the results you're looking for? In China, many, if not most, agencies resort to buying fake engagement numbers to please customers. Why wouldn't they? It's so easy and cheap to do in China. But is this really doing anything for you?
Algorithmic vs. Subscriber Feeds
Many businesses seeking to enter the Chinese market are familiar with WeChat. They've heard about it in the news, from people like Elon Musk praising its super app status, or from marketing agencies highlighting it as the best platform for digital marketing in China. But is WeChat really the right choice for you?
Introduction to: Weibo
Interested in understanding China's Weibo? Watch our video for a brief overview of Weibo and its application in marketing to the Chinese market.
China Market Entry: Key Factors and Strategies
Breaking into the Chinese market is an appealing prospect for any brand. As the world's most populated country, China has become a lucrative destination for selling products. However, entering and thriving in China’s incredibly competitive marketplace can pose unique challenges. Let's dig a little deeper into the frameworks, strategies, and considerations crucial for any brand that contemplates setting up shop In China.
Introduction to: Little Red Book
What is the Little Red Book and why should you use it? In this video, we explain its appeal, user base, and how to start using it to promote your brand or destination.
How to Successfully Enter the Chinese Market
The allure of the Chinese marketplace is undeniable. Yet cracking this complex market isn't a walk in the park. Cultural subtleties, intricate regulations, and fierce competition make it a challenging endeavor. So, what's the recipe for success for foreign businesses aiming to make their mark in China? Let's delve into some key strategies and tips.
How To Promote WeChat Accounts And Gain Followers?
Looking to grow your WeChat Official Account's followers? With over a billion monthly active users, WeChat is a powerful social media platform in China. In this article, we'll provide you with practical tips to help you increase your WeChat presence and engagement. From optimizing your account to creating engaging content, we've got you covered.
A Guide to Obtaining an ICP License in China
An ICP filing is essential for all websites hosted on servers within China. Whether you're an individual or a business. Websites hosted in China require an ICP filing, ICP license or EDI license . In this article we'll explain what it is, whether you need it, and how to obtain it.
Livestream eCommerce Thrives in China
The livestream eCommerce wave is taking over China, with 464 million users actively shopping via streams. With annual growth rates soaring, platforms like Taobao and Douyin are capitalizing on this trend. From wellness to entertainment, livestreams are becoming an integral part of daily life for Chinese netizens. Taobao leads with 50 billion views, while Douyin excels in diverse content, driving a 150% spike in eCommerce revenue. The landscape is evolving, shaped by consumer behaviors and platform innovations.
Navigating China's E-commerce Landscape
If you're looking to break into China's booming e-commerce market, you're on the right track. This lucrative space, primarily accessed via smartphones, is teeming with opportunities but is also highly competitive. Depending on your objectives and target market, choosing the right platform can make all the difference. Here's a primer on the top platforms in China, segmented into local and cross-border options.
KOL Marketing in China
Key Opinion Leaders (KOLs) are experts in specific domains whose opinions or reviews can sway consumer decisions in China's digital landscape. Unlike traditional media, KOLs offer the advantage of a personal connection with their audience, particularly on platforms like WeChat, TikTok, and Xiaohongshu.
Six Strategies to Attract Your First 1000 WeChat Followers
Attracting your first 1000 followers on WeChat can be a significant milestone. Here we’ll discuss six strategies that can help streamline this process.
Monetizing WeChat: Five Ways for Success
China's renowned social media platform, WeChat, owned by Tencent Holdings, is a perfect blend of social and professional ecosystems, attracting millions of users. With its integrated features and applications, WeChat holds a goldmine of monetizing opportunities. Here are five ways to leverage WeChat for success.
How Can You Type Chinese Characters On Your Keyboard?
Ever wonder how the Chinese type the Chinese characters using the standard alphabet? Johnny Harris made an excellent video about this, have a look.