Introduction to Tmall Advertising
E-commerce Marek Matura E-commerce Marek Matura

Introduction to Tmall Advertising

Maximize your opportunities in China's biggest market via Tmall Advertising. Utilize platforms such as Zhitongche for budget-friendly, precision-targeted advertisements, or Pinxiaobao for your flagship stores to outperform counterfeit sellers. Gravity Cube is essential for algorithm-powered audience engagement. Use these tools to enhance your ROI and boost sales.

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Livestream eCommerce Thrives in China
Livestream, Social Media, E-commerce, Marketing Marek Matura Livestream, Social Media, E-commerce, Marketing Marek Matura

Livestream eCommerce Thrives in China

The livestream eCommerce wave is taking over China, with 464 million users actively shopping via streams. With annual growth rates soaring, platforms like Taobao and Douyin are capitalizing on this trend. From wellness to entertainment, livestreams are becoming an integral part of daily life for Chinese netizens. Taobao leads with 50 billion views, while Douyin excels in diverse content, driving a 150% spike in eCommerce revenue. The landscape is evolving, shaped by consumer behaviors and platform innovations.

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Navigating China's  E-commerce Landscape
E-commerce, Marketing, Social Media Marek Matura E-commerce, Marketing, Social Media Marek Matura

Navigating China's E-commerce Landscape

If you're looking to break into China's booming e-commerce market, you're on the right track. This lucrative space, primarily accessed via smartphones, is teeming with opportunities but is also highly competitive. Depending on your objectives and target market, choosing the right platform can make all the difference. Here's a primer on the top platforms in China, segmented into local and cross-border options.

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How To Open Cross Border Tmall and JD.com Stores
Market Entry, E-commerce Marek Matura Market Entry, E-commerce Marek Matura

How To Open Cross Border Tmall and JD.com Stores

Unlike the standard Tmall and JD.com, cross border platforms Tmall Global and JD Worldwide allow companies to open own store and sell to China using their foreign business license. This makes it an attractive choice for many foreign brands. However, opening cross border stores is a complex project. This guide will explain all the requirements and necessary steps.

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