Introduction to Tmall
Tmall is the leading e-commerce platform in China. In this video, we explain how it works, what it looks like, and the differences between Tmall, Taobao, Alibaba, and AliExpress, and more.
Introduction to Douyin
Given that Western social media platforms are inaccessible in China, Chinese consumers rely exclusively on local platforms like Douyin or Little Red Book. So, how can you effectively use Douyin to reach your Chinese customers?
Lie to Me: Our Stand Against Fake and Useless Data
Are your marketing efforts actually delivering the results you're looking for? In China, many, if not most, agencies resort to buying fake engagement numbers to please customers. Why wouldn't they? It's so easy and cheap to do in China. But is this really doing anything for you?
Algorithmic vs. Subscriber Feeds
Many businesses seeking to enter the Chinese market are familiar with WeChat. They've heard about it in the news, from people like Elon Musk praising its super app status, or from marketing agencies highlighting it as the best platform for digital marketing in China. But is WeChat really the right choice for you?
Introduction to: Weibo
Interested in understanding China's Weibo? Watch our video for a brief overview of Weibo and its application in marketing to the Chinese market.
Introduction to: Little Red Book
What is the Little Red Book and why should you use it? In this video, we explain its appeal, user base, and how to start using it to promote your brand or destination.
How To Promote WeChat Accounts And Gain Followers?
Looking to grow your WeChat Official Account's followers? With over a billion monthly active users, WeChat is a powerful social media platform in China. In this article, we'll provide you with practical tips to help you increase your WeChat presence and engagement. From optimizing your account to creating engaging content, we've got you covered.
Livestream eCommerce Thrives in China
The livestream eCommerce wave is taking over China, with 464 million users actively shopping via streams. With annual growth rates soaring, platforms like Taobao and Douyin are capitalizing on this trend. From wellness to entertainment, livestreams are becoming an integral part of daily life for Chinese netizens. Taobao leads with 50 billion views, while Douyin excels in diverse content, driving a 150% spike in eCommerce revenue. The landscape is evolving, shaped by consumer behaviors and platform innovations.
Navigating China's E-commerce Landscape
If you're looking to break into China's booming e-commerce market, you're on the right track. This lucrative space, primarily accessed via smartphones, is teeming with opportunities but is also highly competitive. Depending on your objectives and target market, choosing the right platform can make all the difference. Here's a primer on the top platforms in China, segmented into local and cross-border options.
KOL Marketing in China
Key Opinion Leaders (KOLs) are experts in specific domains whose opinions or reviews can sway consumer decisions in China's digital landscape. Unlike traditional media, KOLs offer the advantage of a personal connection with their audience, particularly on platforms like WeChat, TikTok, and Xiaohongshu.
Six Strategies to Attract Your First 1000 WeChat Followers
Attracting your first 1000 followers on WeChat can be a significant milestone. Here we’ll discuss six strategies that can help streamline this process.
WeChat Marketing Excellence: Case Studies from Top Companies
The sweeping digitalization of the world has revamped marketing strategies across industries. Innovations in technology and social media platforms, such as WeChat, have granted companies the ability to boost their visibility and create more captivating marketing campaigns — driving sales and nurturing customer loyalty. This article deep-dives into the successful WeChat marketing strategies implemented by various prominent brands, underscoring the contribution of WeChat’s unique features in the evolution of marketing strategies.
Influencer Marketing
Online influencers are the best way to promote your brand to Chinese customers - but only if done right. This guide will help you find KOLs that will deliver results.
Unpacking WeChat's Top 10 Advertising Campaigns
Case Study of 10 Top WeChat Campaigns. Witch big brand names such as, Yves Saint Laurent, Gucci, Cartier, Estée Lauder, Buick, Chanel J12, Dyson, Pepsi
What Is Little Red Book?
Little Red Book is together with WeChat the most important social media platform in China. When it comes to luxury products, there is no match for Little Red Book. Read our intro guide to find out if it’s the right platform for you.
Innovations in Mobile Marketing: The Synergic Pairing of WeChat and Coca-Cola
Picture a world where consumers freely connect and communicate with their favorite brands on an intimate and convenient platform. It is sleek, technologically savvy and a haven of targeted advertisements or discounts. Take a peek into the remarkable partnership between WeChat, a leading Chinese social media giant, and Coca-Cola, the world-renowned beverage company.