Marek Matura 6/26/24 Marek Matura 6/26/24

Introduction to Douyin

Given that Western social media platforms are inaccessible in China, Chinese consumers rely exclusively on local platforms like Douyin or Little Red Book. So, how can you effectively use Douyin to reach your Chinese customers?

Marek Matura 6/6/24 Marek Matura 6/6/24

Lie to Me: Our Stand Against Fake and Useless Data

Are your marketing efforts actually delivering the results you're looking for? In China, many, if not most, agencies resort to buying fake engagement numbers to please customers. Why wouldn't they? It's so easy and cheap to do in China. But is this really doing anything for you?

Marek Matura 5/31/24 Marek Matura 5/31/24

Algorithmic vs. Subscriber Feeds

Many businesses seeking to enter the Chinese market are familiar with WeChat. They've heard about it in the news, from people like Elon Musk praising its super app status, or from marketing agencies highlighting it as the best platform for digital marketing in China. But is WeChat really the right choice for you?

Marek Matura 5/13/24 Marek Matura 5/13/24

Introduction to: Weibo

Interested in understanding China's Weibo? Watch our video for a brief overview of Weibo and its application in marketing to the Chinese market.

Marek Matura 4/23/24 Marek Matura 4/23/24

Introduction to: Little Red Book

What is the Little Red Book and why should you use it? In this video, we explain its appeal, user base, and how to start using it to promote your brand or destination.

Marek Matura 6/1/23 Marek Matura 6/1/23

How To Promote WeChat Accounts And Gain Followers?

Looking to grow your WeChat Official Account's followers? With over a billion monthly active users, WeChat is a powerful social media platform in China. In this article, we'll provide you with practical tips to help you increase your WeChat presence and engagement. From optimizing your account to creating engaging content, we've got you covered.

Marek Matura 9/5/22 Marek Matura 9/5/22

Livestream eCommerce Thrives in China

The livestream eCommerce wave is taking over China, with 464 million users actively shopping via streams. With annual growth rates soaring, platforms like Taobao and Douyin are capitalizing on this trend. From wellness to entertainment, livestreams are becoming an integral part of daily life for Chinese netizens. Taobao leads with 50 billion views, while Douyin excels in diverse content, driving a 150% spike in eCommerce revenue. The landscape is evolving, shaped by consumer behaviors and platform innovations.

Marek Matura 8/8/22 Marek Matura 8/8/22

Navigating China's E-commerce Landscape

If you're looking to break into China's booming e-commerce market, you're on the right track. This lucrative space, primarily accessed via smartphones, is teeming with opportunities but is also highly competitive. Depending on your objectives and target market, choosing the right platform can make all the difference. Here's a primer on the top platforms in China, segmented into local and cross-border options.

Marek Matura 3/8/22 Marek Matura 3/8/22

KOL Marketing in China

Key Opinion Leaders (KOLs) are experts in specific domains whose opinions or reviews can sway consumer decisions in China's digital landscape. Unlike traditional media, KOLs offer the advantage of a personal connection with their audience, particularly on platforms like WeChat, TikTok, and Xiaohongshu.

Marek Matura 2/8/22 Marek Matura 2/8/22

Six Strategies to Attract Your First 1000 WeChat Followers

Attracting your first 1000 followers on WeChat can be a significant milestone. Here we’ll discuss six strategies that can help streamline this process.

Marek Matura 10/4/21 Marek Matura 10/4/21

Monetizing WeChat: Five Ways for Success

China's renowned social media platform, WeChat, owned by Tencent Holdings, is a perfect blend of social and professional ecosystems, attracting millions of users. With its integrated features and applications, WeChat holds a goldmine of monetizing opportunities. Here are five ways to leverage WeChat for success.

Marek Matura 9/8/21 Marek Matura 9/8/21

How Can You Type Chinese Characters On Your Keyboard?

Ever wonder how the Chinese type the Chinese characters using the standard alphabet? Johnny Harris made an excellent video about this, have a look.

Marek Matura 8/10/21 Marek Matura 8/10/21

WeChat Marketing Excellence: Case Studies from Top Companies

The sweeping digitalization of the world has revamped marketing strategies across industries. Innovations in technology and social media platforms, such as WeChat, have granted companies the ability to boost their visibility and create more captivating marketing campaigns — driving sales and nurturing customer loyalty. This article deep-dives into the successful WeChat marketing strategies implemented by various prominent brands, underscoring the contribution of WeChat’s unique features in the evolution of marketing strategies.