Monetizing WeChat: Five Ways for Success
China's renowned social media platform, WeChat, owned by Tencent Holdings, is a perfect blend of social and professional ecosystems, attracting millions of users. With its integrated features and applications, WeChat holds a goldmine of monetizing opportunities. Here are five ways to leverage WeChat for success.
How Can You Type Chinese Characters On Your Keyboard?
Ever wonder how the Chinese type the Chinese characters using the standard alphabet? Johnny Harris made an excellent video about this, have a look.
WeChat Marketing Excellence: Case Studies from Top Companies
The sweeping digitalization of the world has revamped marketing strategies across industries. Innovations in technology and social media platforms, such as WeChat, have granted companies the ability to boost their visibility and create more captivating marketing campaigns — driving sales and nurturing customer loyalty. This article deep-dives into the successful WeChat marketing strategies implemented by various prominent brands, underscoring the contribution of WeChat’s unique features in the evolution of marketing strategies.
Leveraging WeChat Newsletters for Business Communication
WeChat's Newsletter feature is a powerful tool for businesses to communicate with their consumers. Here's how you can leverage it for effective business communication.
How To Open Tmall And JD.com Stores In China
Tmall and JD.com are the two most dominant e-commerce platforms in China. Together, they account for 85% of China’s e-commerce market. It then comes as no surprise that every company serious about selling to Chinese consumers should consider opening their store on either or both of the platforms.
How To Open Cross Border Tmall and JD.com Stores
Unlike the standard Tmall and JD.com, cross border platforms Tmall Global and JD Worldwide allow companies to open own store and sell to China using their foreign business license. This makes it an attractive choice for many foreign brands. However, opening cross border stores is a complex project. This guide will explain all the requirements and necessary steps.
What Is WeChat?
WeChat is China’s #1 social media network, used by 1.1 billion users in China alone. This guide will help you better understand how it works and how to use it to promote your brand in China.
Influencer Marketing
Online influencers are the best way to promote your brand to Chinese customers - but only if done right. This guide will help you find KOLs that will deliver results.
Video: WeChat For Business
Watch the recording of a seminar jointly organized by the Austrian chamber of commerce and Shanghai Jungle on the topic of WeChat for business.
How To Open An Official WeChat Account
Having an official WeChat account is a must-have for any company serious about communicating with their Chinese target group. Opening such an account is not as straight forward as you might think. This guide will help you understand the most important aspects of official WeChat accounts.
WeChat Mini Programs
WeChat Mini Programs (also know as Mini Apps) are multi-platform Android and iOS compatible apps living within WeChat. These apps do not need to be purchased, downloaded and installed - instead they work more like H5 websites with added functionality.
Unpacking WeChat's Top 10 Advertising Campaigns
Case Study of 10 Top WeChat Campaigns. Witch big brand names such as, Yves Saint Laurent, Gucci, Cartier, Estée Lauder, Buick, Chanel J12, Dyson, Pepsi
Best Design Practices for WeChat Mini Programs
WeChat, with its profound ecosystem and user base, has become an essential platform for businesses in China and abroad. Of particular importance are WeChat Mini Programs, lightweight, fast-loading apps that exist within WeChat, offering businesses a notable presence on the platform. Let's explore some best design practices that optimize the user experience and performance of WeChat Mini Programs.
What Is Little Red Book?
Little Red Book is together with WeChat the most important social media platform in China. When it comes to luxury products, there is no match for Little Red Book. Read our intro guide to find out if it’s the right platform for you.
Innovations in Mobile Marketing: The Synergic Pairing of WeChat and Coca-Cola
Picture a world where consumers freely connect and communicate with their favorite brands on an intimate and convenient platform. It is sleek, technologically savvy and a haven of targeted advertisements or discounts. Take a peek into the remarkable partnership between WeChat, a leading Chinese social media giant, and Coca-Cola, the world-renowned beverage company.
Shanghai Jungle Leads Woom Bikes’ Expansion Into China
Shanghai Jungle has led the expansion of woom Bikes into China and serves as brand’s exclusive distributor. Work entails online and offline distribution, marketing, administrative tasks and other activities.