How to Successfully Enter the Chinese Market
Market Entry Marek Matura Market Entry Marek Matura

How to Successfully Enter the Chinese Market

The allure of the Chinese marketplace is undeniable. Yet cracking this complex market isn't a walk in the park. Cultural subtleties, intricate regulations, and fierce competition make it a challenging endeavor. So, what's the recipe for success for foreign businesses aiming to make their mark in China? Let's delve into some key strategies and tips.

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Introduction to Tmall Advertising
E-commerce Marek Matura E-commerce Marek Matura

Introduction to Tmall Advertising

Maximize your opportunities in China's biggest market via Tmall Advertising. Utilize platforms such as Zhitongche for budget-friendly, precision-targeted advertisements, or Pinxiaobao for your flagship stores to outperform counterfeit sellers. Gravity Cube is essential for algorithm-powered audience engagement. Use these tools to enhance your ROI and boost sales.

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Navigating China's  E-commerce Landscape
E-commerce, Marketing, Social Media Marek Matura E-commerce, Marketing, Social Media Marek Matura

Navigating China's E-commerce Landscape

If you're looking to break into China's booming e-commerce market, you're on the right track. This lucrative space, primarily accessed via smartphones, is teeming with opportunities but is also highly competitive. Depending on your objectives and target market, choosing the right platform can make all the difference. Here's a primer on the top platforms in China, segmented into local and cross-border options.

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How To Open Cross Border Tmall and JD.com Stores
Market Entry, E-commerce Marek Matura Market Entry, E-commerce Marek Matura

How To Open Cross Border Tmall and JD.com Stores

Unlike the standard Tmall and JD.com, cross border platforms Tmall Global and JD Worldwide allow companies to open own store and sell to China using their foreign business license. This makes it an attractive choice for many foreign brands. However, opening cross border stores is a complex project. This guide will explain all the requirements and necessary steps.

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WeChat Mini Programs
Social Media Marek Matura Social Media Marek Matura

WeChat Mini Programs

WeChat Mini Programs (also know as Mini Apps) are multi-platform Android and iOS compatible apps living within WeChat. These apps do not need to be purchased, downloaded and installed - instead they work more like H5 websites with added functionality.

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