Introduction to: Weibo
Interested in understanding China's Weibo? Watch our video for a brief overview of Weibo and its application in marketing to the Chinese market.
Introduction to: Little Red Book
What is the Little Red Book and why should you use it? In this video, we explain its appeal, user base, and how to start using it to promote your brand or destination.
Livestream eCommerce Thrives in China
The livestream eCommerce wave is taking over China, with 464 million users actively shopping via streams. With annual growth rates soaring, platforms like Taobao and Douyin are capitalizing on this trend. From wellness to entertainment, livestreams are becoming an integral part of daily life for Chinese netizens. Taobao leads with 50 billion views, while Douyin excels in diverse content, driving a 150% spike in eCommerce revenue. The landscape is evolving, shaped by consumer behaviors and platform innovations.
KOL Marketing in China
Key Opinion Leaders (KOLs) are experts in specific domains whose opinions or reviews can sway consumer decisions in China's digital landscape. Unlike traditional media, KOLs offer the advantage of a personal connection with their audience, particularly on platforms like WeChat, TikTok, and Xiaohongshu.
Six Strategies to Attract Your First 1000 WeChat Followers
Attracting your first 1000 followers on WeChat can be a significant milestone. Here we’ll discuss six strategies that can help streamline this process.
WeChat Marketing Excellence: Case Studies from Top Companies
The sweeping digitalization of the world has revamped marketing strategies across industries. Innovations in technology and social media platforms, such as WeChat, have granted companies the ability to boost their visibility and create more captivating marketing campaigns — driving sales and nurturing customer loyalty. This article deep-dives into the successful WeChat marketing strategies implemented by various prominent brands, underscoring the contribution of WeChat’s unique features in the evolution of marketing strategies.
Influencer Marketing
Online influencers are the best way to promote your brand to Chinese customers - but only if done right. This guide will help you find KOLs that will deliver results.
Unpacking WeChat's Top 10 Advertising Campaigns
Case Study of 10 Top WeChat Campaigns. Witch big brand names such as, Yves Saint Laurent, Gucci, Cartier, Estée Lauder, Buick, Chanel J12, Dyson, Pepsi
What Is Little Red Book?
Little Red Book is together with WeChat the most important social media platform in China. When it comes to luxury products, there is no match for Little Red Book. Read our intro guide to find out if it’s the right platform for you.
Shanghai Jungle Leads Woom Bikes’ Expansion Into China
Shanghai Jungle has led the expansion of woom Bikes into China and serves as brand’s exclusive distributor. Work entails online and offline distribution, marketing, administrative tasks and other activities.