How we generated €76,000 in sales from a single WeChat post in one week.
About
Graccioza is a premium Portuguese textile brand selling luxury bath products priced over €100, positioning it as the world's most luxurious bath textile brand. This exclusive positioning limits its target market and suitable sales channels.
Campaign
We have pinpointed a group of appropriate bloggers to endorse this luxury textile brand. For this campaign, we've partnered with a niche WeChat blogger whose followers exhibit a fondness for luxury and display a high buying intent.
Such bloggers are scarce, and collaboration heavily hinges on connections.
Results
In the week following the publication of the post, sales surged to €76,000 via the associated links. Furthermore, this significantly boosted traffic to brand’s Tmall and additional sales.
