How we gained 7 million impressions on a tourism account through paid advertising in 1 week.
About
Visit Europe is the European Union's travel promotion agency, working to promote tourism to the Chinese market and attract visitors. We manage all of their accounts in China.
Campaign
With a long-standing presence in China across all major social media, Visit Europe is constantly looking to increase the number of followers and engagement on its accounts.
We do so by running smaller and larger promotional campaigns with gifts, paid ads, and KOLs. This particular campaign was prepared for the occasion of the Chinese New Year and ran on Weibo, WeChat, Little Red Book and Douyin.
Results
We have reached 7,300,000 impressions and 2,000 new followers during this one-week campaign, achieved through paid advertising, primarily on Douyin, Weibo and RED.
