How we made €20,000 in 1-hour during livestream.
About the Brand
Graccioza is a medium-sized luxury textile brand from Portugal, selling bath textiles for unit prices exceeding €100. This makes it the most luxurious bath textile brand not only in the Chinese market but also globally. This unique positioning narrows the potential target group and the channels suitable for successful sales and marketing.
Campaign
The brand aims to continuously grow its sales and brand awareness. Promoting a brand selling at this price cannot be done by just any random blogger; it is crucial that the followers of the account have the purchasing power. With luxury brands, it is not enough to simply get the product in front of people. It needs to be presented by someone they truly trust, who has the right image and can convince them to purchase.
Results
During the livestream on Little Red Book, tens of thousands of people tuned in, sales reached over €20,000, and it also drove significant traffic to the brand's Tmall store, leading to an increase in sales and followers.
This campaign is then followed by regular livestreams with this and other streamers to deliver sales.
