Tourism Marketing

To attract and enhance the experience of Chinese tourists.

We have been working on marketing to Chinese tourists since 2013, serving over 100 regular clients in the tourism industry across various customer types.

Customer Types

Our Services

  • Social Media Management

    We manage your presence across platforms such as WeChat, Weibo, RED (Little Red Book/Xiaohongshu), Channels, Douyin, etc., focusing not just on account creation and registration, but also efficient handling of content to raise your visibility.

  • Travel & Booking Platforms

    We create listings and handle content creation on popular travel and booking platforms such as Ctrip, Mafengwo, Qiongyou, Feizhu, and so on. Additionally, we amplify your destination through paid promotions to attract more people.

  • Influencer Collaboration

    We recruit local Key Opinion Leaders (KOLs) for destination promotion, coordinate trips to Europe, and assist with content creation. We also manage promotional campaigns ensuring you reach a wider audience effectively.

  • WeChat App Development

    Specializing in creating tailor-made WeChat Mini Apps, enriched with features like map integration, video libraries, and points of interest functionality, to give the Chinese tourists an engaging and user-friendly experience.

  • Website in China

    We provide complete website services, ranging from localization and hosting to securing appropriate domains, alongside regular updates and prompt maintenance to ensure you're always online and accessible.

  • Other Services

    Our services extend to video production, executing marketing campaigns, social media monitoring, and conducting competitor research, best suited to position your destination effectively in the competitive market.

Our Plaforms

Wondering how to integrate all of these? 🤔

Every platform excels in different areas: WeChat is ideal for long-form content, Douyin and Channels are perfect for short-form videos, while RED and Weibo are the go-to for captivating images and regular posting. To grow your follower base, promotion is essential. Partnering with influencers can be beneficial.

We will streamline your activities and deliver a comprehensive, hassle-free package.

We're Your All-In-One China Marketing Solution

The Big Problem With KPIs in Tourism Marketing

Tourism marketing faces a significant challenge: defining KPIs beyond impressions and engagement is difficult.

Relying solely on impressions can lead to focusing on platforms that offer high engagement at a low cost, such as Weibo, or falling prey to fake impressions and engagement purchases when working with influencers. Ultimately, it’s challenging to determine how many people actually traveled as a result of your digital campaign.

Since 2013, we have been involved in tourism promotion, but the majority of our business today revolves around brand and e-commerce marketing. Our campaigns are ineffective if they don't lead to sales. If our bloggers don't attract real people with purchase intent, the campaign budget is wasted.

We apply the same philosophy to working with destinations. We invest extra time to ensure the bloggers, ads, and platforms are genuinely effective, prioritizing conversions over mere numbers.

Learn More

Bulletproof Marketing Strategy

We follow a straightforward 7-step strategy to grow followers on tourism accounts in China and attract more visitors.

Our Video Production

Create an Inviting Experience. Clarify expectations, dispel doubts, and showcase unique attractions to encourage visits. Creating videos with Key Opinion Leaders (KOLs) effectively achieves this goal.

The Future of the Chinese Tourism to Europe

Watch our webinar - The Future of Chinese Tourism to Europe, where representatives from Ctrip, Visit Austria, and a Nordic travel agency share their outlook. Click here to learn more about this webinar.

Meet The Chinese Tourist

We took to the streets and asked the Chinese what travel means to them, where they have gone, where they want to go, and what apps they use.

Why work with us?

Founded in 2013, Shanghai Jungle is a European agency based in Shanghai. Our European management connects with customers and understands their needs, while our Chinese staff stays informed on local culture and developments to deliver state-of-the-art solutions. We chose Shanghai because to do effective marketing in China, you have to be in China.

Get in Touch

Send us a message to gain access to our tourism packages, pricing, case studies and tailored advice.

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