It is very simple: Any business wishing to do marketing or sales to Chinese customers and partners must have a Chinese website.
This is true regardless of the industry, whether its B2C, B2B, government organizations, promotion of tourist destinations etc.
The necessity of a strong online presence in China is illustrated by a few key facts
More than 750 million Chinese are now online.
Over 88% of all middle class Chinese are online. In Beijing and Shanghai the number is over 94%.
Online information is considered the most reliable of all information (56%).
Over 89% of Chinese who are online say that when considering to buy a product from a brand they don't know, they first check its website or WeChat.
More than half of all marketing and advertising expenses in China are spent on online media, search etc.
At Shanghai Jungle we pride ourselves in our hands-on 360-degrees solutions providing you with a quality Chinese websites. This involves:
Defining the content that matches the needs of your Chinese target group.
Providing quality translations. This may seem banal, but much too often poor translations make Western companies look unprofessionel instead of committed to the market.
Handling all necessary programming for the Chinese website.
All hosting, incl. dealing with government approval to get the website hosted in China.
In short: A quality one-stop solution, ensuring a great website with no hassle for you.
A Chinese website doesn't need to be huge or complicated. On the contrary, shaving off irrelevant content will only make the website better and more focused on the Chinese target groups.
What is crucial is to avoid a half-hearted and uninspired solutions. Chief among the mistakes made by Western companies and organizations is to make a Chinese website - but not having it hosted in China. The result is a website which almost invariably is slow to load - and often only loads partly.
If you want to communicate with your Chinese customers, then do it right.
China's internet is seperated from the rest of the world by what is popularly called the 'Great Firewall of China'. The firewall not only blocks Chinese users from accessing many websites hosted outside China, but also has the sideeffect of making load times excruciatingly slow for a majority of websites outside China, loading them only partially etc.
The solution is straightforward: To have your Chinese website hosted on a server in China. To do so you must first have a so-called ICP-approval (Internet Content Protocol). Application for an ICP must be made by a Chinese legal entity and submitted by a Chinese national living in China.
At Shanghai Jungle we can handle the ICP approval on your behalf.