Where the planing starts.


China has a wide range of online travel and boooking websites targeting the market for outbound tourists.

Some of the most important are described below.

Which one to use and work with depends on your type of business and what you aim to achieve.

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Travel website Qunar


Qunar is a Chinese-language online travel information provider and ticket search engine for mobile and desktop users.

Aiming to help travelers make suitable choices, Qunar provides search for flights, hotels, packages, group-buying deals, visa, and other travel-related information.

Qunar also provides group-buying deals in more than 100 Chinese cities.


Ctrip is another leading provider of travel services including accommodation reservation, transportation ticketing, packaged tours and corporate travel management.

Main competitor of Qunar.

Travel website Ctrip
QIONGYOU website


Qiongyou is one of China's largest booking websites and offers information and deals on around 40,000 destinations worldwide.

The services includes flight ticket bookings, hotel reservations and foreign visa service. 

Qiongyou, founded in 2004, in Chinese means "travel with a limited budget" and its main user group are younger travelers, often FITs. 


Founded in 2006, Mafengwo is an online website based on user-generated reviews of hotels, airlines, destinations, and offers.

The website is also intergrated with travel booking engines, like Ctrip and Agoda.

Aimed at young, travel-savvy metropolitans seeking new experiences overseas, lots of travelers write and share their own experience with others through Mafengwo.

Travel website Mafengwo
Travel website


Tripadvisor was formerly operating under in China, but in May 2015 it rebranded itself as Maotuying 猫途鹰, a word-play between maotouying 猫头鹰, “owl”, and tu 途, “journey”.

It also launched a Chinese language app targeted at mainland Chinese outbound travelers, whose features include travel guides in Chinese and the possibility of sharing contents via Wechat.

Chinese users have logged more than 60 million sessions on in the first four months of 2016. From the homepage users can choose among the following main sections: Hotels, Tourism Blog, Forum, Flights, Restaurants, Travelers’ Choice, Mobile Apps, User Reviews can also input search keywords to look for specific hotels, cities, attractions etc. 


eLong is a leading online travel service provider, specialized in hotel booking, air ticket inquiries and booking.

It was founded in 1999, and its main shareholders are Tencent Holdings (who owns WeChat and QQ, two of China’s most popular social media) and Expedia. Expedia is primarily used to promote Chinese travel destinations to foreign users.

In 2015 about 50% of hotels bookings through eLong were done by mobile users.

Travel website Elong
Travel website Dianping


Dianping was founded in Shanghai in 2003 by Tao Zhang, and was the world’s first website providing user reviews about local services (in China).

It offers merchant information, consumer reviews, as well as group-buying services, online restaurant reservation, take-out services, e-coupon promotions and so on.

Nowadays Dianping is China’s leading C2C platform, counting more than 200 million accumulated users.


Tuniu was established in 2006 and gained popularity as a group travel booking platform. Nowadays it offers more than 80,000 travel solutions to tourists travelling from Beijing, Shanghai, Guangzhou, Hangzhou, Nanjing etc.

Tuniu’s travel products include cruises, hotels, visa services, admission tickets and corporate travel.

Tuniu recently received substantial investment from

Travel website Tuniu
Travel website LuMama


Lü Mama was founded in 2008. Headquartered in Shanghai, it counts branch offices in Shanghai, Beijing, Guangzhou, etc.

Since its establishment, Lü Mama has focused on independent travelers. Among its partners we also find tourism boards like and Nowadays Lü Mama counts over 30 million registered users

From the homepage users can choose among the following main sections: Admission tickets, Individual travel, Domestic travel, Travel abroad, Cruises, Hotels, Plane tickets, Special deals, Customized tours, Travel strategy, Travel diary. 

The new Chinese tourist is no different from the rest of us:
They crave authenticity and a great travel experience - and they are willing to pay for it, but not too much.
Our mission is to help them travel beyond expectations.