During the past years we have built a healthy portfolio of more than 100 regular European and Middle Eastern clients in the tourism industry, including national tourism promotion organizations, cities, regions, attractions, museums, hotels, shops, restaurants and airports.
We've outlined a few examples of our work and clients below.
*Note: Due to the hosting in China the websites may be slow to load from European/American locations.
**Note: Many of our clients prefer not to be used as a reference by their partners due to own internal regulations. Such clients are not included on this page.
WeChat, Weibo and other social media, print, media buying and KOL campaigns
We are proud to be the official marketing partner of SalzburgerLand region in China.
We have taken care of all aspects of client’s presence on the Chinese market. The key element of the presence is the official WeChat account with regular posting supported by a newly opened Weibo account and presence on other social media and top Chinese travel apps.
Furthermore we have organized KOL trips with top bloggers who travelled to Austria, established cooperation with renowned magazines published in China, assisted with travel fair attendance and more!
Rotterdam is without a doubt a stunning city - and it is increasingly popular among Chinese tourists. In order to bring even more visitors the city deserves we have established an official WeChat account with an extensive fixed content structure and post regularly on behalf of Rotterdam.
Social Media, KOL trips and Discover Germany
Frankfurt is the largest city in the German state of Hesse. For its awareness on the Chinese Market we have taken care of the coverage on the three major Chinese social media platforms. Now you can find professional profiles for more than 30 different attractions in the city. For further solidification of Frankfurt’s image we have organized KOL trips to Germany in order to spread the good appearance of the city among the fans of popular bloggers and their channels.
In addition to the above mentioned strategy points, Frankfurt is featured in the Discover Germany magazine that is available both online and in print.
WeChat, website and Discover Germany
Stuttgart is another European metropolis we proudly work for. In addition to registering and posting regularly on the official WeChat account we have also added a custom based content platform that takes full advantage of WeChat’s ability to combine the WeChat account with an app functionality.
Furthermore we promote the city in Discover Germany magazine and take care of all the aspects of Stuttgart’s Chinese website - starting from translations, through ICP and hosting applications to programming and ongoing updating.
WeChat, social media and Discover Germany
The dazzling Mercedes-Benz Museum is one of the most popular automobile museums in Germany. We featured this museum that is based in Stuttgart, on all important Chinese social media platforms as well as in Stuttgart’s official WeChat account.
One of our offline marketing solutions is to promote the Mercedes-Benz-Museum in the “Discover Germany” magazine that is published in China.
WeChat, website, flyers and Discover Germany
The German city of Magdeburg is another one of our loyal customers. We have registered an official WeChat account for them and provide regular postings with high-quality content about interesting places in and around Magdeburg. In addition we take care of the Chinese website and implement Magdeburg’s attractions on the most significant Chinese social media platforms.
Chinese printed brochures that are distributed in China are part of our marketing solution, as well as the editorial content in the “Discover Germany” magazine.
WeChat registration and technical maintanance
While most of our clients prefer to choose Shanghai Jungle as their exclusive partner for all marketing activities in China, we are also happy to help you with individual parts of your strategy.
The Swiss city of Basel is one such example - we have registered an official WeChat account and administer the account’s backend while the stories are written by a Chinese employee of Basel.
If at any point you change your marketing strategy we are always there ready to take over the remaining activities.
WeChat, website, flyers and Discover Germany
Since the spring of 2017, we can call the unique museum of modern art – MMK in Frankfurt – as our admirable client. Weekly we publish authentic stories on their official WeChat account. Furthermore we make sure that the presence of the MMK is always up to date on all travel platforms that are well known in China.
MMK also employed our website marketing solution, which means that we have translated the client’s website, applied for a Chinese domain and the ICP license on behalf of the client and finally programmed the website. Ongoing maintenances and updates about new exhibitions are a part of our solution.
We have also designed and distributed Chinese brochures and featured the client in the “Discover Germany” magazine.
WeChat, social media, flyers and Discover Germany
We are proud to announce that we are the official marketing partner of the Friedrichstadt-Palast in Berlin. Breathtaking shows and high talented artists are awaiting the Chinese tourists!
The client has chosen to make use of our main marketing solution. Basically this means that we are not only responsible for the registration of an official WeChat account and the regular postings, it also means that Shanghai Jungle provides a professional social media presence on all travel platforms.
In addition we make sure that the Friedrichstadt-Palast is advertised in the offline channels, which includes an article about the popular attraction in the “Discover Germany” magazine and Chinese brochures that are distributed in China.
Website and Discover Germany
The Danish Louisiana museum of modern art belongs to our long-term clients. We have created a Chinese website for the museum, which included all of the following works: translations, hosting in China, maintenance and ongoing updates about current exhibitions.
In addition we regularly feature the art museum in the “Discover Denmark” magazine which is distributed in China through visa centers around the country.
WeChat, social media, flyers and Discover Denmark
An official WeChat account, Chinese brochures and the presence in the “Discover Denmark” magazine are the main elements of the Danish Worker’s Museum marketing strategy for the Chinese market. With these elements Shanghai Jungle attracts and provides Chinese tourists with great experience.
We also produce the Chinese brochures as well the “Discover Denmark” magazine to provide the offline marketing for the client.
WeChat, other social media, website, flyers and Discover Germany
We are happy to have the International Maritime Museum as another client from Germany! We have registered an official WeChat account and post weekly for the German museum. Taking care of the presence on the social media platforms and creating a Chinese website with a lot of including tasks, belongs to the key marketing solutions for the Chinese tourism market.
And on top of that we have designed Chinese brochures and feature the museum in the “Discover Germany” magazine.
WeChat and Discover Czechia
We are proud to work for the beautiful Czech Ústí region. We are promoting this fascinating region weekly on their official WeChat account. In addition we publish an article about the mountainous district in the “Discover Czechia” magazine and distributed it in China.
Flyers, website and Discover Denmark
Glyptoteket is another one of our famous art museums clients in Denmark. The museum is based in Copenhagen and we provide them a standard website solution. We take care of the translations, the hosting in China, ICP license and the Chinese domain. Because of regular changes on the Danish website, we also include ongoing maintenance and updates in this marketing service.
Another big part of the marketing strategy on the Chinese tourism market is the advertisement on the offline channels. That’s why we make sure that we distribute Chinese brochures of the art museum and feature them in the “Discover Denmark” magazine.
Website, social media, brochures and Discover Denmark
The Vikingship museum belongs to our long-term and loyal clients. We are responsible for the hosting and ongoing maintenance of their Chinese website. Another important point of the marketing strategy is the presence on the social media – we provide professional listings on top travel platforms.
Chinese brochures as well as the feature in the “Discover Denmark” magazine to provide the offline marketing are a part of the solution as well.
WeChat, other social media, website
The Austrian Albertina Museum is alluring the Chinese FITs with its own official WeChat account and regular postings about the museum and all current exhibitions. Besides that we created a Chinese website - starting from translations, through the ICP license and over to the programming, hosting and ongoing updates.
Albertina is now up to date on all major Chinese social media platforms.
In the spring of 2014 Shanghai Jungle launched a high quality magazine for Chinese tourists to Denmark: 'Discover Denmark 悠游丹麦'.
The magazine is now published 2 times annually and is completely free of charge for Chinese visitors to Denmark and available at the Danish visa centers (and several other places). Since early 2015 is has been published in official cooperation with Visit Denmark - the official tourism promotion organisation for Denmark.
The Danish magazine is currently serving as the template for a range of similar high quality publications being launched for all our priority markets.
Currently we publish Discover Germany, Discover Czech Republic and Discover Denmark on a regular basis.
Website, WeChat, marketing campaign and printed materials
When Denmark's Royal Palaces decided to boost their marketing towards China in 2015 Shanghai Jungle was selected as the media partner.
Since then we have have helped implement a full Chinese website solution, an official WeChat solution and comprehensive marketing of the main castles - Kronborg and Christiansborg - on Chinese social media. During the Hamlet anniversary year in 2016 Shanghai Jungle also carried out a limited but highly effective online marketing campaign resulting in more than 300,000 views on some of China’s leading social media incl. mafengwo.com and Douban.
Copenhagen Pride is Denmark's largest annual Human Rights festival and belongs to our client portfolio. We help them to bring more tourists to this event with an active WeChat account. Besides the registration we post high-quality content regularly and raise the human rights awarness.
WeChat and printed marketing materials
Our work for Jerusalem covers both online marketing with the implementation of a full and official WeChat solution, social media marketing on major travel sharing sites and also all work related to the development (texts, design and print) of a high quality brochure being used in Jerusalem’s outreach to Chinese travel agencies - something we also handle. In short: A 360º solution for both B2B and B2C purposes.
WeChat, website and Discover Czech Republic
Karlovy Vary is a jewel in the west of Czech Republic and it needs to be presented as such. After an initial implementation of the Chinese website hosted in Mainland China we have registered a public WeChat account and post one new story per week since 2016.
Over the past years Eilat Marathon - one of the leading marathons in Israel - has seen growing participation of Chinese runners.
To promote the 2016 marathon outreach to new Chinese participants was boosted by working with popular Chinese KOLs in tourism and marathon to promote the race.
Shanghai Jungle handled all aspects of the marketing in China.
During the last years Prague has quickly become one of Chinese tourists’ preferred city-destinations in Europe. Shanghai Jungle handles all online marketing and WeChat promotion for Prague City Tourism, the city’s official tourism promotion entity.
This includes posting articles and pictures on the major Chinese travel sharing websites (eg. Mafengwo, Baidu Lvyou etc.) and weekly postings on WeChat.
The incredible Italian hunting palace Stupinigi is a good example of our solutions to museums and attractions: Social media presence on websites and blogs for Chinese tourists to Italy help to create initial awareness, which is then supported by a tailor-made Chinese website and a full, individual and official WeChat account with weekly newsletters.
By the way: The palace is an absolute must see for anyone in the vicinity of Turin.
Danish city Nyborg is an almost perfect example of a smaller city punching way above its weight in China: A persistent effort over several years has seen the city attract both Chinese investments and tourists.
We're proud to assist Nyborg in their activitie, which includes implementing and maintaining Nyborg's Chinese website and official WeChat account as well as marketing of the city in the Discover Denmark 悠游丹麦 magazine.
Website and WeChat
In 2016 Aarhus - Denmark’s second-largest city - was selected as one of the 10 most attractive cities in the world by Lonely Planet.
At Shanghai Jungle we have handled all China-related marketing for Visit Aarhus since spring 2015 with particular focus on promoting the city being Cultural Capital of Europe in 2017.
Tools: Online marketing and WeChat, combined with print marketing in the Discover Denmark magazine.
The Chinese learn Hans Christian Andersen’s fairy tales in school - and so perhaps not surprisingly his hometown of Odense and the HC Andersen Museum has become a favored spot for Chinese tourists to Denmark.
We are proud to provide the museum with comprehensive support in its China marketing activities incl. a Chinese website, print marketing (flyers and coverage in Discover Denmark magazine) and WeChat.
Shanghai Jungle has handled all online presence and marketing for the Danish capital since 2013. Specifically the city’s website (tailor-made and slimmed for - and of course hosted in - China), a new WeChat account and also print marketing highlighting the development of the city and its cooperation with Beijing.
Website and printed marketing materials
When Denmark’s M/S Maritime Museum opened in 2014 it was a landmark event - not least due to its unique location and building. The museum is also popular with Chinese tourists who increasingly combine a trip to famous Kronborg castle with visiting the museum.
Shanghai Jungle has developed and maintains a tailor-made Chinese language website for M/S Maritime Museum and also handles regular social media postings as well as print marketing in Discover Denmark magazine and Chinese-language museum specific flyers.
Website and printed marketing materials
Arken is Copenhagen’s second largest museum of modern art and an architectural highlight in Copenhagen. Shanghai Jungle has developed and maintains Arken’s Chinese website - as always taking care to exclude content that is not relevant for Chinese users while including other content of particular relevance, such as ‘how to get there’ information etc.
Our solution for Arken also includes coverage in the Discover Denmark magazine.
Israeli Diamond Center is a worlwide chain of luxury shops with jewellery. As Chinese represent the number 1 nationality in spending on luxury goods it is very important for IDC to keep presence in China. We have registered and run IDC’s official WeChat account since summer 2016.
In addition to posting regular articles on the account we have also integrated a robust CRM platform that helps IDC to keep track of customers who signed up for loyalty program through the WeChat channel.
Chinese website, longterm engagement with Chinese travel agents & printed marketing materials
Small Danish Hotels is Denmark’s largest association of independently owned hotels with roughly 90 members. Since 2013 we have handled the organization’s Chinese marketing activities towards both travel agencies, MICE and FITs.
Specifically our services includes developing and maintaining a full Chinese language website, printed marketing materials to travel agencies, participation on travel fairs on behalf of Small Danish Hotels and printed marketing materials also for FITs.