One word sums up where China’s FITs can and must be reached: Online.
While Facebook, Instagram, Google, YouTube etc. are blocked, China has its own, extremely popular and very vibrant social media platforms with much higher competition and even higher degree of innovation than its Western counterparts.
These can be separated into general social media and travel specific social media.
By far the most important social app developed by Tencent in China. It enables direct dialogue between brand/city and followers with 650 million users (Sept. 2015), which is materialized by the subscription account. It is a great muti-functional platform with many ways, such as text, image, video, voice message to achieve the all-rounded interaction.
Like the Chinese version of Twitter more or less. It is a platform of considerable significance where young people gather together to share information and discuss the social issues. It is an emerging and developing medium on the internet. Now it is a leading player among the chinese social media with 212 million active users (August 2015).
Youku is a leading video sharing website in China which functions just as Youtube. With thousands of video bloggers, Youku ensures the users access to acquire the latest happenings around China. Under the guidance of three "Quicks," quick play, quick release and quick research, Youku declared a 600 million daily views record in 2014.
Baidu is China's Google. The Baidu Lvyou ("Lvyou" stands for travel) is one of the branch product developed by Baidu. Baidu's travel forum (Lvyou) is the No.1 forum for posting and exchanging travel stories, tips etc. It has a comprehensive system of all the attractions. Content is generated by its users (P2P).
Mafengwo is an exceptional platform for self-service traveling which offers travel tips for more than 60,000 destinations around the world. Aiming at providing trustful travel information, Mafengwo works on helping self-service travelers to plan a perfect journey. Up to 2015, it has attracted over 100 million users, among whom 80 million are monthly active users.
Qyer.Com was founded In 2004 and currently reaches about 40,000 destinations overseas. It provides various travel-related services including air ticket booking, hotel reservation and visa arrangements.The site currently has about 10 million users, with users on mobile numbering about 5 million. Qyer products currently are Qyer App, Qyer Pocket, Original, Schedule Assistant, Qyer Discount and Qyer Laboratory.