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Net of fortune

NET OF FORTUNE

A book by Alexander Schultz and Joseph Shen.

Net of fortune is the only English-language book serving as a guide to China’ s online market.

It contains the facts, figures, and case-studies you need to get started with your online business activities in China and is recommended for anyone who is taking their first steps in the Chinese digital world, or simply to increase the knowledge about China’s online market.

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WINNING THE CHINESE TOURIST

Shanghai Jungle has analyzed the performance of 37 cities around the world on Chinese social media. This report contains our findings for top 10 best performing - as an inspirational tool for the best practices for the many destinations that still need to get better.

To be considered “active on Chinese online media” a city needed to have at least a Chinese language website (possibly hosted in China), a Weibo and a WeChat account. Accounts on other social media (for example “China’s Youtube” Youku) were a plus.

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Winning the Chinese tourist
Shanghai Jungle Newsletter

SHANGHAI JUNGLE NEWSLETTER

Do you want to stay updated with the latest news on Chinese tourism market? We got you covered!

Shanghai Jungle sends out a monthly newsletter with the latest articles that will help you stay on the verge of the market trends.

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The new Chinese tourist is no different from the rest of us:
They crave authenticity and a great travel experience - and they are willing to pay for it, but not too much.
Our mission is to help them travel beyond expectations.