A book by Alexander Schultz and Joseph Shen.
Net of fortune is the only English-language book serving as a guide to China’ s online market.
It contains the facts, figures, and case-studies you need to get started with your online business activities in China and is recommended for anyone who is taking their first steps in the Chinese digital world, or simply to increase the knowledge about China’s online market.
Shanghai Jungle has analyzed the performance of 37 cities around the world on Chinese social media. This report contains our findings for top 10 best performing - as an inspirational tool for the best practices for the many destinations that still need to get better.
To be considered “active on Chinese online media” a city needed to have at least a Chinese language website (possibly hosted in China), a Weibo and a WeChat account. Accounts on other social media (for example “China’s Youtube” Youku) were a plus.
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