KOL: KEY OPINION LEADER
The real secret to successfully gain many followers on your WeChat account, website, newsletter or any other channel in general, is not a secret at all: Produce good content which gives the reader added value - and keep doing it consistently.
But what happens when you are doing all the mentioned above but no one sees your channels?
Today the competition is stiff. So until your channel will “grow up and get stronger” wouldn’t you like to have couple of “heavy hitters” on your side?
KOLs - Key Opinion Leaders - in China are extremely popular writers, creators, bloggers etc. that have large number of followers who pay much attention to the KOLs they follow.
There are variety of KOLs. There are general KOLs who write about whatever they’re into, and who people will follow simply because they’re famous. Then there are KOLs who write about specific topic or field of interest such as traveling, extreme sports, cars, fashion etc.
We can find the right KOL for you (to fit your desired target audience, your goals and your budget), make sure that he/she are mentioning you or writing about your channel/product and delivering your message.
Of course we also keep track of the process and keep you up to date.