How to avoid crooks and pick influencers that deliver results.
The Chinese online social media landscape is vast. This guide shows examples from the top 3: WeChat, Weibo, Little Red Book (RED) - but findings apply to all social media.
While some estimates about the authenticity of an influencer can be done simply by looking at their profile, it is necessary to employ specialized tools tracking social interaction on their channels in a long run to assess the authenticity of the blogger. The illustrations are from such tools, for example 西瓜数据, 数播, 千瓜数据 and other.
Yes, it is important to look at all the data in aggregate in order to judge the authenticity of an influencer. Abrupt jumps in numbers of followers and engagement can indicate endorsements by other bloggers, competitions organized on the account or paid promotion. These can be easily found in posting history.
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