EVENT SOLUTIONS

Get fans.

THE 2 MEGATRENDS DRIVING CHINESE TOURISM

2 megatrends drive Chinese outbound tourism:

The first is an Incredible growth in the number of tourists, from 107 million in 2014 to 128 million in 2015 - on to an expected 200 million in 2020.

The second is a rapid shift in the way they travel: Switching from old-fashioned group tourism to independent tourism (F.I.T.). This mirrors the development seen in any country around the world - but the change is taking place surprising early and quickly.

[See the fact section for more on the new Chinese tourists]

SHORT TERM PROMOTIONS

There are 4 elements to consider before taking action

  • Type of event (Concerts, festivals, marathons, conferences, exhibitions etc.)

  • Field of interests (Lifestyle, business, sports, music etc.)

  • Desired target audience and exposure rate (demographics and number of potential viewers)

  • Budget

Based on these 4 elements we identify the most suitable KOLs (Key Opinion Leaders) and handle all contacts, quality control, monitoring etc., making sure that the message you want to communicate about your event is crisp and clear

LONG TERM PROMOTIONS

Besides the elements already listed under Short Term Promotion a number of highly efficient marketing measures should also be considered for more long-term promotion

  • Chinese website and/or WeChat account. Not only ideal for communicating a strong China interest but also for engaging with users before and during the event

  • Engage in long-term cooperation with stakeholders, including media, interest groups, partners etc.

  • Online and offline feed-in events attracting interest towards the main event

WE GET THE JOB DONE

At Shanghai Jungle we have developed a structured approach for attracting Chinese tourists to European cities, museums, attractions, hotels, restaurants and shops.   

We call it The Jungle Funnel.

There is no magic to our method: Its strength lies in a precise targeting of the tourists desires and needs in each of the 4 phases - as well as the continuous reinforcing of our own work by promoting sharing among the followers and tourists themselves. 

OUR SERVICES

For more information about our services, please contact us

The new Chinese tourist is no different from the rest of us:
They crave authenticity and a great travel experience - and they are willing to pay for it, but not too much.
Our mission is to help them travel beyond expectations.